Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Thursday, September 27, 2012

Do I really need to read music?

I get asked this question all the time. "Why do I need to read music?"

Well, imagine if you couldn't read English. First, you wouldn't be reading this post. Imagine if someone had to read everything to you everyday, from street signs to magazines, to text messages and Facebook status updates. How would that be for you? In a word, debilitating.

Certainly there are lots of good people in the world - brilliant, even - that can't read or write. But those people, almost without exception, would encourage you not to follow their path. Reading and writing are the gateway to learning and communication on a much higher and more efficient level.

The same is true for music. Of course, there is much to be learned from listening and imitating. And there are many great musicians who never learned to read or write music. But the written version of what you're hearing can allow you to be more expressive and accurate than you could ever be without seeing it. Written music also fills in more of the "why" of the music, sort of like how books can tell you a character's thoughts, but the movie rarely can.

For my money, reading music is as critical to the musician as reading and writing your spoken language is to the average human being. Not doing it won't end your career, but gaining the skill can only make you better.

Happy reading!

Wednesday, July 25, 2012

Get More Gigs: Your EPK - Electronic Press Kit

Do you want to play more? As we talked about in an earlier post, everybody wants more gigs. Well, here's another idea that might help you to land more jobs.

The idea of a "press kit" has been around a long time, but has been updated with the widespread availability of technology in the modern world.
Just last week I had the opportunity to attend a panel discussion on the music industry that included one of the top booking agents in my area. She talked about the need for musicians/bands to have a good EPK, or electronic press kit. At one point, she said, "Don't call me, don't email me, don't visit my office until you have a great EPK put together."

So, what should your EPK include? Here's the list from the panel discussion.
  1. Photos. To paraphrase our panelists, this means you need to spend some money. If your "promo" shot was taken in your back yard by your little sister, it probably won't cut it. Click here for some great promo shot examples.
  2. Audio tracks. Again, this should be the absolute best quality you can afford, and should represent your best playing. 
  3. Video. We've all seen a million videos on YouTube that were shot with a smart phone. In the professional world, this is the mark of someone who may not be serious about their craft. As with audio, your video needs to be the best quality you can afford, well edited, and represent the best aspects of your skill set.
  4. Resume. You could also call this your, "greatest hits," list. Include all your significant performances, venues, partner acts, accomplishments and awards relative to you music career.
  5. Website. And, no, I'm not talking about a Facebook page. Back in the day you would have delivered all of this material by hand, in its physical form. Today, you email the link to your site, which will provide everything included in this list. 
  6. Easy contact info. E-mail and phone numbers are a given, but you might also include your Twitter handle, Facebook page address or any other ways that somebody can contact you. 
Obviously, this list is geared toward the performing act - bands, solo acts, shows, etc. But I think it is very applicable to the freelance musician trying to land work. Whether it be a potential gig, studio session, or appearance, you want to put your best foot forward when people are looking to hire you.

One more thing for drummers. It may not be a bad idea to include the gear that you have, even pictures if it can be done in a non-obtrusive way. Potential clients need to know that you don't only have the ultra-mega-double-kick-metal-mayhem kit, or that you can only bring a four-piece. Your gear, especially as a drummer, can be the key to your fitting into any musical environment.

And, last (for now), make sure that your imaging is consistent. Even if you're pursuing opportunities across many different genres, settings, etc., all of your photo/video, recordings and online imaging need to accurately and professionally present who you really are to anybody who views them.

For some more EPK tips, click here


The bottom line is that you control how people see you. So start taking it seriously, and get more/better gigs.


Happy drumming!

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